Concreted is a fragrance brand based in Seoul. The name references multiple meanings of the word “concrete,” including the process of making something real, the architectural material composed of stone, sand, cement, and water, and the perfumery term describing the waxy aromatic substance extracted from natural materials such as flowers and plants.
Within the brand’s creative process, scent is treated as a medium capable of evoking memory and emotion, similar to other sensory arts such as music, film, and gastronomy. Fragrances are developed through experimentation and exploration of new olfactory ideas. Inspiration is drawn from the city of Seoul as well as from personal memories, emotions, and everyday experiences. Both reflective moments and spontaneous feelings are used as sources for creative development in the composition of scents.
