Maison d'ETTO

Maison d’Etto is a modern luxury fragrance house rooted in the themes of individuality, memory, and self-expression. The brand name, derived from “Ethics” and “Motto,” also references the phrase “Each To Their Own,” emphasizing personal interpretation. Fragrances are conceptualized as olfactive portraits, designed to evoke emotion, memory, and introspection. The compositions are not intended to dictate meaning, but rather to offer a sensorial framework through which wearers may explore their own associations. Inspired by equestrian life and nature, the perfumes reflect founder Brianna Lipovsky’s formative scent memories and longstanding connection to horses. Each scent in the collection is crafted to serve as a vessel for inner dialogue and discovery.