Toouch

Toouch is a fragrance house founded and crafted in Vietnam, with a collection of perfumes first introduced in 2025. The brand’s name is derived from the word “touch,” reflecting the role of scent as a medium through which memories, emotions, and personal experiences can be evoked. Inspired by the cultural and emotional landscapes of Vietnam, each fragrance is developed as an interpretation of specific moods, moments, and recollections. Through fine perfumery, themes of memory, identity, and emotional connection are explored, allowing fragrance to serve as a bridge between past experiences and present emotions. The collection was created in collaboration with perfumer Sy Truong and is characterized by compositions designed to convey subtle, intimate narratives while maintaining a distinctly Vietnamese perspective.