Emirates Pride

Emirates Pride is a fragrance house founded in 2011 to express Emirati heritage through contemporary perfumery. Its collections are developed by combining traditional influences with modern fragrance composition, reflecting elements of the nation's culture, history, and craftsmanship. Ingredients are sourced from different regions of the world, with an emphasis on high-quality natural raw materials selected from their places of origin. The brand has introduced fragrances inspired by distinctive themes, including Arabic coffee and real Sakura flowers, as well as PrideWood®, a proprietary ingredient created exclusively for Emirates Pride. Its collections are created in collaboration with internationally recognized perfumers, including Alberto Morillas, Dominique Ropion, Olivier Cresp, Nathalie Lorson, and Hamid Merati-Kashani. Each fragrance is presented in a bottle designed to reflect the craftsmanship and identity of the collection.