Nicheend

Nicheend is a fragrance brand founded in 2018 by M. Melih Bektaş and T. Talha Bektaş, with the universe serving as its primary source of inspiration. Its fragrances are developed by interpreting the characteristics of celestial bodies and space phenomena through scent.

The Universe Collection consists of eighteen fragrances, including Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Neptune, Uranus, Pluto, Asteroid, Moon, Space, Supernova, Gravity, Black Hole, Planet X, and Astronaut. Each composition is based on a different element or concept associated with space. The Space fragrance, for example, incorporates a metallic raspberry note inspired by descriptions of outer space reported by astronauts.

NICHEEND was first presented at Beautyworld Middle East in 2022 as part of the fair’s Quintessence niche fragrance section.