Define Me

DefineMe is a California-based fragrance company founded by Jennifer McKay Newton with a mission to foster self-worth and confidence through scent. The brand is distinguished by its dedication to conscious beauty, creating perfumes and lifestyle products made exclusively with natural, organic, and non-toxic ingredients.

DefineMe emphasizes ethical responsibility across all aspects of its business. All products are cruelty-free and vegan, ensuring no harm to animals, and are produced with sustainable packaging materials to reduce environmental impact. Local manufacturing in California further supports community development while lowering carbon emissions associated with long-distance production.

With a focus on combining artistry in fragrance with integrity in practice, DefineMe represents an approach to perfumery that is as mindful as it is creative. Its offerings extend beyond fragrance to include home and body products, all aligned with the brand’s core values of compassion, sustainability, and empowerment.