Jijide

JIJIDE 积极的 (jījí de), meaning “joie de vivre” in Chinese, is an Italian fragrance brand shaped by a dialogue between Eastern and Western cultures. Each perfume is crafted in Italy and inspired by the expressive power of color, which serves as the brand’s creative language. Designed to reflect a wide range of personalities, the fragrances are developed with careful attention to detail and aesthetics. A mindful approach to sustainability is also maintained in the choice of materials and production methods, ensuring quality with minimal environmental impact.