Le Frag

Le Frag is an independent perfume house founded by Agnieszka, a Warsaw-born creative who has lived in both Poland and Spain. Her personal history of resisting convention and embracing individuality is at the core of the brand’s identity. Raised in the Saska Kępa neighborhood during the 1980s, Agnieszka gravitated toward nontraditional role models and pursued diverse passions, from athletics to opera.

This spirit of curiosity and independence carried into her fascination with niche perfumery, which she first encountered during her college years. Drawn to their complexity and rejection of mainstream trends, she found in perfume a mirror of her own values—freedom, depth, and difference. After moving to Barcelona in 2009, she immersed herself further in the fragrance world, eventually shaping her own creative vision.

Le Frag was established as an expression of these experiences, built for those who identify as outsiders or who seek authenticity beyond convention. Each fragrance is conceived as a layered narrative, designed to evoke emotion and inspire storytelling. At its heart, Le Frag represents individuality and the pursuit of self-expression through scent.