Kheir

Kheir is a fragrance house founded in 2024 by Lebanese American creative director Siham Cyrine. Inspired by time spent in Dubai and shaped by a lifelong passion for perfume, the brand was developed as a sensory exploration of memory, identity, and emotion. Each scent is designed to reflect personal and cultural experiences, drawing from Cyrine’s background and the contrasts between Middle Eastern and Western influences. Rather than serving as mere olfactory expressions, the fragrances are intended to evoke emotions, desires, and specific moments in time. Blends are created with the intention of capturing the interplay between identity and environment—where heritage, love, and memory are distilled into scent. Perfume, in this context, is not treated as a luxury accessory, but as a means of revisiting people, places, and feelings that once defined the self. Through this philosophy, each fragrance is crafted as an intimate, reflective journey.