Valois
Valois is a fragrance brand inspired by the heritage of the Valois dynasty and the historical role of perfume in royal European courts. The collection references a period in which fragrance was closely associated with power, ritual, and refinement. Through this historical lens, perfumery is presented as both a cultural practice and an artistic expression rooted in tradition.
The brand’s perfumes are conceived as modern interpretations of royal olfactory customs, drawing on historical symbolism and classical fragrance structures. Emphasis is placed on narrative, composition, and the evocation of a past era rather than contemporary trends.
