Anti

Anti is a fragrance house inspired by the history of perfumery and the cultural significance of scent across ancient civilisations. Its name is derived from Anti, regarded as the earliest known perfume of ancient Egypt, traditionally associated with myrrh, incense, and sacred rituals. The brand explores fragrance as a connection between memory, history, and the present, drawing inspiration from archaeological discoveries and historical traditions. Founded by Larissa and Brieuc, the house combines expertise in marketing, e-commerce, architecture, and design. Its creative direction is influenced by Bauhaus principles of form and function, as well as the visual languages and symbolism of antiquity. Through this approach, historical references are interpreted into contemporary fragrance creations, with a focus on preserving and reimagining the heritage of perfumery.