Not a Perfume

$115.00 USD

35 reviews

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Sample Size

 

 


“If my different creations had one thing in common, it would be the presence of an ingredient I am particularly fond of. Overdosed in Lady V and Calamity J, more discrete in Miss Charming and Citizen Queen, I use it regularly to bring elegance to my creations because of its unique and inimitable woody, musky finesse. So, this time I have created a perfume out of this one ingredient - a perfume that wouldn't be in the conventional sense of the term. I will leave you to discover it on your skin because it is only through contact that its secrets will be unveiled." —Romano Ricci, Founder

Along with today's minimalist trend, Not a Perfume follows suit and adds extremity, irreverence and conceptual characteristics to deliver a true art form. You have now stepped into a new and elegant form of perfumery. With Not a Perfume you get exactly what you want from the scent: it does not evolve; it is not a composition, but rather a particular fragrance that is very strong & lasting on skin. Just like the white packaging it's housed in, its makeup is fresh, clean, and clinical. This brand new concept from Romano Ricci is a modern day fragrance that is 100% synthetic and created without allergens.

Not a Perfume is made of 1 single synthetic ingredient Cetalox. Cetalox is a molecular creation that comes from the organic research. Developed by Firmenich in the 1950's to replace Ambergris, a very rare natural secretion of whales, Ambroxan comes in the form of white crystals. It is usually used as a back note in perfume composition, even if its smell is curiously quite far from its original inspiration.

Notes

Cetalox (musk)




 

 

 

 

 

 

Customer Reviews

Based on 35 reviews
69%
(24)
9%
(3)
6%
(2)
9%
(3)
9%
(3)
A
Alythia R.K. (Leander, US)
It’s nice, but doesn’t last

It’s a very lovely and clean scent, one that I would absolutely wear to work every day if it lasted on me (or maybe I go nose-blind to it?). Either way, I can’t smell it on myself after 10 minutes, so I won’t be buying a larger size.

S
Sharon L. (Killeen, US)
Not a perfume

It’s all in the name.

R
Rachel B. (Decatur, US)

Not a Perfume

K
Katharine R. (Harrisburg, US)
Find your fun where you can

This smells great to me and I really, REALLY like it. It also opens the door for a peculiarly vaudevillian exchange. Why? Because when (and, trust me, it's "when" and not "if") someone says, "Wowza, you smell great -- what IS that stuff?", I can say, "It's 'Not a Perfume'". And they can't see those little quotation marks (unless I make air quotes, and I'm not that kind of girl), so they say, "Okay, then ... what IS it??" , and I smile gently and repeat "It's 'Not a Perfume'". And, you know, you can go on like that for quite a while. Or until they administer a series of smart slaps. Good fun. (Especially enjoyable if the day before you were wearing D. S. & Durga's 'I Don't Know What' and you ran into that same person and they asked you that same question.) But try this stuff; it's good.

S
Shawn B. (Murfreesboro, US)
Amazing

Such a great scent!

R
Rin L. (Denver, US)
Smells unlike anything I’ve smelled before

This smells so good by itself. I don’t have the words to do the scent justice. I personally love it for layering

R
Reyna C. (Boise, US)
Just ok

It was fine, didn’t blow me away but pleasant and nice for layering. I liked it the longer it was on my skin

A
Anonymous (Fort Lee, US)
It's not just another perfume

The scent is so fresh and nice

N
Nicole R. (Portland, US)
Amazing!

This is such a nice smell, it lasts so long and is such a unique scent, I love it!

C
Callan D. (Portland, US)
Subtle but not soft

I was surprised and pleased by how long Not a Perfume lasted on my skin for a musk-dominant fragrance. Smelling at first spray or straight out of the bottle it is mostly a clean musk with a very small hint of citrus brightness somewhere off in the distance and a hint of saltiness. But on my skin that salty ambroxan/ambergris scent really gets going and transforms a sort of “clean laundry” fragrance into something quite sexy. Although different, it sort of reminds me of Glossier You- Not a Perfume feels like the refined, slightly more elegant big sister to the sporty, sweet and innocent You.