Olfattology

Olfattology is described as a brand built around the symbolic relationship between water and scent. Its guiding philosophy is based on the vital, continuous movement of water, presented as a metaphor for life and for the transient, uncontainable nature of smell. The collection is structured as an homage to rivers, lakes, and waterfalls, each fragrance linked to a specific aquatic landscape and its associated sensory impressions.

The brand’s design elements—such as the bottle’s curved lines and the rounded cap inspired by a time-smoothed stone—are explained through references to the erosive and shaping power of water. The fragrances are characterized as olfactory memories intended to evoke reflections, places, and sensations tied to natural environments. Overall, Olfattology is positioned as a study of flowing forms, aquatic metaphors, and scent compositions that parallel the movement and purity of water.