Acqua di Noto

Founded in 2021 by art historian Paoletta Ruffino, Acqua di Noto is an Italian brand rooted in the cultural and sensory richness of Sicily. Originating from Via Nicolaci in Noto—renowned for its baroque architecture—the brand evolved from an art gallery established in 2016 in the historic Palazzo dei Principi. It reflects a multidisciplinary vision that bridges visual art, perfumery, and wellness.

Acqua di Noto is both an artistic perfumery and a producer of premium mineral water sourced from natural springs in Val di Noto. The brand’s fragrance line, developed in collaboration with Atelier Fragranze Milano, expresses Sicilian identity through refined compositions that merge tradition and contemporary sensibility. Emphasis is placed on the ritual of scent as a form of personal and spiritual care, drawing on themes of purification and holistic well-being.

Its collections are informed by Ruffino’s background in art curation, resulting in a synthesis of figurative art and olfactory craftsmanship. The brand’s dual focus on aesthetic experience and geographic authenticity underscores its commitment to celebrating and redefining the value of “Made in Sicily.”