Jouissance

Jouissance is a fragrance house founded by Cherry Cheng, whose creative direction is informed by literature, art, and feminist thought. The brand draws inspiration from female artists, writers, and fictional characters, with particular emphasis placed on themes of desire, creativity, identity, and imagination. The concept of jouissance, associated with the transgression of conventional limits of pleasure and creative expression, serves as a central influence throughout the collection. Fragrances are developed as artistic compositions, combining classical perfumery techniques with unconventional accords intended to evoke emotion, memory, and sensory contrast. Beyond perfume, the brand's activities include literary, artistic, and cultural events, as well as collaborations and commissions that support women creatives. A community centered on fragrance, literature, art, and cinema has been cultivated through journals, workshops, discussions, and creative gatherings.