Anthologie

Anthologie Parfums is the updated identity of the fragrance collection by Maître Parfumeur Lucien Ferrero. The rebranding followed a collaboration between Ferrero and Jean-Claude Ellena, resulting in two new fragrances: C’est.Mutine and C’est.Rebelle. The collection has been expanded with three alcoholates—orange blossom, jasmine, and rose—developed in partnership with Accords et Parfums. These materials are made using traditional concretes and reference the structure of vintage perfumes. The packaging was redesigned with minimalist glass bottles and textured paper made from 40% post-consumer recycled waste and FSC™-certified materials. Braille has been included on all boxes through a collaboration with the Italian Union of the Partially Sighted and Blind, ensuring greater accessibility. The collection is intended to reflect both a respect for classical perfumery and a move toward modern, responsible design.