Parfums de Rue

Parfums de Rue was created as a return to the roots of niche perfumery, following the original spirit behind the launch of Byron Parfums. The brand was developed with a focus on powerful, addictive extrait de parfums, influenced by 1990s hip-hop culture.

Fragrance names have been replaced with color codes, inspired by the film Reservoir Dogs, where no names are revealed before a heist. Marketing has been defined by a raw, urban aesthetic, using black-and-white visuals and street-inspired themes.

Fragrances are not distributed through traditional retail channels and are intended to be discovered outside of conventional spaces. Small production runs have been prioritized, reinforcing the idea of exclusivity and rarity.