Le Persona is a fragrance brand inspired by the ancient concept of the “persona,” the mask used in Greek theater to reveal character and identity. Rather than concealing, the mask was understood as a tool for expression, allowing hidden aspects of the self to emerge. This philosophy is translated into fragrance, where scent is used as a symbolic mask to express different inner personae.
The fragrances were created in collaboration with perfumers Frank Voelkl, Emilie Coppermann, and Alain Allione. Visual identity and illustrations were developed with Calicot Paris, founded by Amandine Delaunay and Richard Hello, using repeating motifs that reference masks, incense, and scent as core elements of the brand identity.
