La Serra

La Serra is a fragrance brand named after historic monumental greenhouses commonly found near monasteries and castles, traditionally used for cultivating medicinal herbs. The design of the perfume bottle is inspired by these structures, echoing the form and color of old pharmaceutical containers. In the brand’s Manifesto, greenhouses are described as protective spaces where life flourishes despite external challenges. The concept draws parallels between a greenhouse and a perfume bottle—both serving as vessels that preserve and nurture rare elements. Perfume is presented not only as a composition of global raw materials but also as an agent capable of offering emotional comfort. La Serra’s inaugural perfume line centers on mental health and has been developed to support well-being by creating an atmosphere of inner balance and resilience.