Neydo

NEYDO is a fragrance house built around the concept of the olfactory dream—rare and vivid sensory experiences perceived during sleep. These dreams, reported to be more intense than waking life, serve as the starting point for each perfume. Rather than deriving inspiration from traditional accords or storytelling, each scent is informed by dream recollections submitted by individuals who have experienced scent while dreaming. These memories are interpreted and translated by perfumers into compositions that reflect the unconscious rather than the rational. The result is a collection of fragrances shaped by emotional memory and the sensory language of sleep. Perfumers act as intermediaries, capturing and preserving these ephemeral visions. NEYDO approaches perfumery as a form of unconscious mapping—where identity, memory, and sensation are rendered through scent. Each perfume offers a fragment of the intangible, created not to follow trends but to explore an underrepresented space in fragrance.