The Street Scent

The Street Scent is a fragrance brand founded in 2023 with the aim of combining elements of street culture with niche perfumery while making luxury fragrances more accessible. The brand draws inspiration from fashion, urban environments, music, art, and contemporary culture, translating these influences into fragrance compositions. Creative direction is led by Asukwo Monday, whose background includes more than seven years with LVMH (Sephora), Prada, and Saint Laurent. The collection is divided into two lines: The Bold Collection, developed for everyday wear, and The Privé Collection, a more exclusive range created over a 36-month development period and inspired by the tradition of bespoke fragrances historically associated with European nobility. Each fragrance is designed to reflect themes of memory, place, lifestyle, and personal identity.