House of Bō

House of Bō is a U.S.-based fragrance house founded by Bernardo Möller and influenced by his Mexican heritage and multicultural upbringing. The brand’s gender-neutral fragrances are developed with an emphasis on Mexican culture, craftsmanship, and ethically sourced materials.

Fragrance formulas are created using high-quality raw materials and locally sourced natural ingredients, with collections produced through collaborations with established perfumers. Limited-edition releases are also incorporated into the brand’s approach.

Möller’s connection to fragrance was developed through scent memories from his childhood in Mexico, and perfume collecting was begun at the age of 13. His interest in fragrance was later combined with influences from architecture and design in the development of House of Bō. The collection has been created in collaboration with perfumers including Carlos Benaïm, Frank Voelkl, Olivier Cresp, and Rodrigo Flores-Roux.