Tumi
TUMI is a Canadian luxury luggage brand founded in 1975. "TUMI takes its name from a Peruvian icon known to its founder from his Peace Corps days in South America. During the 1980’s, TUMI’s innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags catapulted the company to its current leadership position. We view ourselves as a lifestyle brand, not just the singular travel brand. It hasn't just been about the travel side and that kind of long-haul journey. It's about everything that happens in between. Now, people are spending time working from home, and their normal cadence has changed. That journey is continuing to evolve. And as we started exploring what those needs were for our customers and how they were living those lives, we realized that having a scent was really important to them. It gave them confidence. It kind of reinvigorated them as they were going throughout their day." - a note from the brand.
