Brand Imaginary Authors
“Tomorrow I will fight but tonight I recline into a sweet dream of muddled mint and ice.”
– Milton Nevers
On the outskirts of Clarksdale, Mississippi, at the end of a secluded dirt road sat a small ramshackle church. It was not a place of worship but rather where many went to seek refuge during impoverished times. Legend has it the structure was transported to the wild mint field by hand, hoisted on the shoulders of two dozen men. The outside remained simple and nondescript but the interior was aglow with pilfered neon signs, Christmas lights, and a jukebox donated by the sheriff’s son. It was a distinctly secular place where locals who knew where to find it could share moonshine, socialize, and dance their troubles away. They called their ramshackle juke joint Saint Julep and the oral histories compiled within paint a picture of that magical place where “the smiles was always free and salvation had the distinct smell of sweet mint.”
This scent is like a mint julep in the heat of the south, complete with invigorating mint leaves and a light bourbon body, with an added "ice" accord, sugar and a hint of magnolia. All of this adds up to arguably the perfect hot-weather scent.
Sweet mint, tangerine, southern magnolia, bourbon, grisalva, sugarcube, crushed ice